Say goodbye to your “I have no idea what I’m doing on Instagram” spiral and say hello to an authentic, effective social media presence with our clinician-built course, ensuring you show up online with clarity, confidence, and consistency.
You are invited to Serving on Social System
If you’re a healthcare provider turned business owner OR someone who wants to grow their personal brand without selling out, and you find yourself saying “I don’t want to waste time posting content that goes nowhere…” — this is for you.
To the (soon-to-be?) entrepreneur who wants to build something real, meaningful, and hers... you already know that people can’t hire you or buy from you if they don’t know who you are. Your online presence is THE KEY to starting before you feel ready (because “ready” is a lie, babe).
And if that wasn’t reason enough to pay attention… the sooner you start showing up, the sooner people start paying attention. And that’s where everything starts to change.
You want more freedom, more impact, more alignment… but you also don’t want to get it “wrong.”
You’ve been circling the idea of starting your own thing for months… maybe years.
BUT IT DOES NOT NEED TO BE THIS WAY.
You can’t build a business if no one knows who the hell you are.
You might be stuck staring at Canva, hoping inspiration hits.
You might be experiencing full-blown imposter syndrome every time you think about sharing your voice online.
And you’re definitely wanting to show up like a pro, build real trust, and finally feel like your audience gets what you do—but all the content hacks and random advice are just making things more confusing.
And all this? Has probably got you feeling overwhelmed, behind, and lowkey embarrassed you haven’t “figured it out” yet.
You’re not gaining traction like you hoped.
Or even worse? You’re about to give up before you even get started.
Buuuuuuuuuuut the truth?
What if you could stop ghosting your own Instagram and finally start showing up like the confident, go-to expert you know you are…
I’m Sarah—and trust me when I say, I see you.
That’s why I created the Serving on Social System—a step-by-step strategy built for healthcare providers by one of your own.
PLUS actually enjoy it without the overwhelm, cringe, or burnout?
I’ve been the clinician who knew she had something to offer… but also had no freakin’ clue how to turn it into content that actually connected.
This system gives you the confidence, clarity, and structure to build a brand that feels aligned, magnetic, and real… without selling out or spiraling every time you go to post.
And it is the KEY to creating visibility before you even launch—and building an audience that’s ready when you are.
P.S. You don’t need to wait until you “feel ready” to build your presence—this course is built to meet you exactly where you are and walk you forward.
Here are the key elements that make Serving on Social System a total game-changer:
Because when you know exactly who you're talking to, the content practically writes itself—and your dream clients start to say, “Wait… are you in my head?”
Avatar Work That Makes You Unforgettable
No more throwing up random posts hoping for likes. You’ll build a content plan that makes sense, builds trust, and feels totally doable.
Strategy Over Spaghetti
From captions to carousels to getting comfy on camera, you’ll learn how to create with ease—even if you’ve never edited a Reel in your life.
Creation Made Stupid-Simple
To sit down to create content and not want to throw your laptop out the window. You’ve got tools, templates, and a system that makes it feel light and doable.
Imagine how it will feel...
To stop muting yourself online. No more wondering if you’re “saying it right”—you know how to tell your story and speak to the people who need to hear it.
To have people actually get what you do—and start engaging with your posts like “OMG this is exactly what I needed.”
To get off the content hamster wheel and finally have a strategy that feels sustainable—not like a second job.
To feel legit. Not just to others, but to yourself. Because you’re finally showing up in a way that matches the business you’re building.
If that sounds like the vibe you want to step into… good news: it’s yours for the taking.
Step inside the world of
Serving on Social System
Say goodbye to your “what the hell do I post?” spiral and say hello to a clear, confident online presence with our plug-and-play course, ensuring you finally show up consistently, feel proud of your content, and start attracting the people who are meant to work with you.
And the best part? You get to truly serve your audience the whole time.
Your brand’s glow-up starts here. This foundational module sets you up with a clear brand identity and a bio that doesn’t just “sound good”—it actually attracts.
This module helps you choose the right platform, nail your brand voice, and create a profile that hooks your ideal people.
Value: $397
Setup For Success
module 1:
You're getting:
→ Clear training on avatar development so you stop trying to speak to everyone and start converting the right ones.
→ A branding breakdown that builds authority without feeling cringey.
→ Editable bio and avatar worksheets so you can plug in your info with confidence.
Say goodbye to flying by the seat of your leggings.
The PLAN module shows you how to create a social strategy that doesn’t suck your soul or your time.
Value: $497
Plan With Purpose
module 2:
Inside you’re getting:
→ A full content strategy roadmap so you know what to post and why.
→ Engagement strategy that actually builds community (and doesn’t feel forced).
→ Hashtag and collab strategy to help you borrow bigger audiences until you build your own.
→ Tools to map out content in advance so you’re not scrambling mid-clinic shift.
Time to go from “Ugh, I hate content creation” to “Holy crap, I made that!”
This module covers everything from captions to carousels to showing up on video (without wanting to crawl into a hole).
Value: $597
Create With Confidence
module 3:
You’re getting:
→ Guest expert trainings on copywriting, TikTok, and storytelling so you can level up fast.
→ Canva tips, caption formulas, and real content examples so nothing is left to guesswork.
→ Tools of the trade that save you HOURS each week.
→ Templates and tech walkthroughs that make creating content stupid-simple—even if you’re tech allergic.
Let’s make your content work harder—so you don’t have to.
This module helps you interpret your insights like a pro and adjust your strategy based on what’s actually working.
Value: $297
Calibrate & Conquer
module 4:
You'll get:
→ Tutorials on reading your data so you stop avoiding the numbers.
→ Guidance on repurposing content to save time and double your reach.
→ A rinse-and-repeat system to keep the momentum going long after you finish the course.
click through to see all of the modules!
Your Investment? Way less—and it’s all waiting for you inside Serving on Social System.
Total Value: $1,788+
Or choose the flexible plan: 2 payments of $255
You don’t have to wait for the “perfect time.”
You don’t need a bigger following or a logo or a fancy camera.
You just need the decision to start. And I’ve made everything else as easy as possible.
Get all of this today for $1,788 value–for only $497
If you’re ready to stop lurking and start building the presence (and brand) that matches your big-ass goals… Serving on Social System is waiting for you—whenever you’re ready.
(But let’s be honest… you’ve been ready.)
See how this has transformed the confidence, clarity, and visibility of other healthcare pros:
Because when you finally have a strategy, showing up online gets a whole lot easier.
"Sarah is not only highly skilled at the vast world of social media, she is also very warm, personable and giving."
"She never rushed time in our group sessions and would make certain that everyone understood the content before moving on. Serving on Social System would not be as impactful if participants felt in any way rushed or that their questions were annoying to the presenter."
– Kim K.
"Serving on Social System helped give me the confidence I needed to start consistently putting out content on social media to promote my business."
"The course gave me the skills to create engaging posts that will both increase my business and provide needed information to my target audience as well as great overall knowledge of how social media algorithms work and how to perform within a platform to make the algorithm work to your advantage."
– Amy G.
"Sarah's course increased my confidence with social media marketing tremendously."
"I really had no idea what I was doing, and now I know how to create posts aligned with my client's interests, phrase of business and content pillars. I am not only growing comfortable with using IG for my business, but actually excited about it, too. I'm enjoying the process of finding a rhythm that works for my solo part-time private practice. I'm grateful for Sarah's personal touch on the process, too."
– Kathleen L.
"Serving on Social System has given me clarity about how to use social media for my speech therapy practice, with a clear plan for success!"
"Sarah has inspired me to have fun with it while also being intentional about who I post to, and what I post. She provides an amazing variety of tips and tools that will help you create your own amazing content that fits your personality, business type, and style!"
– Becca V.
"Absolutely worth the investment of time and money!"
"Serving on Social Systems boosted my confidence in posting pertinent, effective IG posts that will increase my reach and help me scale my business.
The information was easy to understand and implement. It made me feel more confident in my own abilities. I feel like it jump started my growth which had started to stagnate."
– Kim L.
"I walked away feeling more confident and focused on marketing for my private practice."
"Taking this social media course really helped me gain clarity on how to define my niche and create content with a specific audience in mind as a private practice owner. I have a clearer direction and a growing list of ideas for future posts."
– Nicole A.
Take Your Momentum Even Further with These Bonuses
The Serving on Social System Roadmap
No more “where do I start?” vibes. This roadmap walks you through the course step by step so you can stay focused, on track, and moving forward.
bonus
01
10 Rules of Copywriting Guide
Writing captions doesn’t have to feel like pulling teeth. This guide gives you the must-know rules to make your writing sound like you—clear, powerful, and connection-driven.
bonus
02
Fill Your Funnel Marketing Guide
This bonus is your mini-marketing playbook to move people from “just watching” to “take my money.” No sleaze, just strategy.
bonus
03
10 Ways to Repurpose Content and Save Time
Stop creating content from scratch every dang week. This guide shows you how to stretch your posts further and get your time back—because you’re building a business, not a second job.
bonus
04
Story Prompts + Prompts for Your First 10+ Posts
Feel like you never know what to say? These prompts take the pressure off and help you start showing up with real stories that build real connection.
bonus
05
Reels & TikTok Guide + 30 Hooks
This is for the “I’m not dancing” crew. Learn how to show up on video your way—with 30 plug-and-play hooks to grab attention fast (and keep it).
bonus
06
Content Creation Checklist
Ever wonder if your post is doing what it’s supposed to do? Run it through this checklist before you hit publish to make sure you’re hitting every mark—strategy, value, and vibe.
bonus
07
Exclusive Facebook Community Access
A private space to drop your questions, get feedback, and stay in the loop on what’s actually working in the wild world of social. You’ll never feel like you’re doing this alone.
bonus
08
20 Customizable Graphic Templates
Need to post ASAP but don’t have the design chops? These Canva templates are your plug-and-play solution—use them hundreds of ways to stay consistent and on-brand.
bonus
09
Plus... Lifetime Content Updates + Live Recording Access!
Yep, you read that right. You’ll get every new lesson, update, and module I ever add to this course—plus invites to join live when I record new content. That means you’re always ahead of the curve.
bonus
10
Client Wins That Speak for Themselves
Built by clinicians. Backed by receipts.
That’s how Serving on Social System was born.
I created it for the clinician who’s tired of waiting to feel ready… and ready to actually make moves.
Because I believe your voice deserves to be heard.
I believe you can lead with empathy and still build a powerful brand.
And I believe marketing isn’t about being loud… it’s about being clear, consistent, and undeniably YOU.
So if you’ve been craving a path forward that feels smart, strategic, and aligned with your values, you’re in the right place.
And I’m in your corner, every step of the way.
(And yep, I’ve been right there too—googling “how do I even start marketing myself” with zero clue and a whole lot of self-doubt.)
After building my own brand from the ground up, learning the hard way what works (and what really doesn’t), and helping clients go from “I hate social media” to “OMG my DMs are blowing up!” I decided it was time to turn my method into something more accessible.
So why am I the right person to be helping you with this transformation?
Hey, I’m Sarah 👋 I’m a clinician-turned-marketing strategist who’s helped hundreds of healthcare professionals stop hiding and finally get seen for the badass experts they are.
I work specifically with providers, private practice owners, and soon-to-be entrepreneurs who know they have something special to offer—but feel totally lost when it comes to showing up online in a way that feels aligned and effective.
Let’s do this together.
You get ALL of this instantly:
Build a strong brand foundation, define your dream client, and finally create a bio that works as hard as you do.
Module 1: SETUP FOR SUCCESS
Stop winging it. Build a content plan and engagement strategy that actually supports your business goals.
Module 2: PLAN WITH PURPOSE
Learn to make high-converting content without the overwhelm—even if you’ve never made a Reel in your life.
Module 3: CREATE WITH CONFIDENCE
Track what’s working, tweak what’s not, and create content that gets better (and easier) over time.
Module 4: CALIBRATE & CONQUER
Plus these bonuses (valued at $647+):
→ Serving on Social System Roadmap
→ 10 Rules of Copywriting Guide
→ Fill Your Funnel Marketing Guide
→ 10 Ways to Repurpose Content & Save Time
→ Story Prompts + 10 Plug-and-Post Ideas
→ Reels & TikTok Guide + 30 Scroll-Stopping Hooks
→ Content Creation Checklist
→ Exclusive Facebook Community
→ 20 Fully Customizable Graphic Templates
→ Lifetime Updates + Live Recording Access
Get all of this for just $497
or split it up: 2 payments of $255
So here’s where you get to make a move.
Not a perfect one. Not a “have-it-all-figured-out” one.
Just… a move. In the direction of the brand, the business, the presence you’ve been thinking about building for way too long.
Because you’ve been lurking. Watching. Learning. Quietly absorbing everything but not doing the thing.
And not because you’re not smart or capable—please. You’re brilliant.
But because showing up online can feel like a whole second job you weren’t trained for.
That’s why I built Serving on Social System.
To make it simple. To make it make sense. To give you a strategy that actually works for healthcare professionals who want to market with intention, not pressure.
This course doesn’t promise you a million followers.
But it will help you build the kind of presence that aligns with who you are, what you do, and where you’re going.
It’ll help you stop second-guessing and start showing up. Clearly. Consistently. Confidently.
You don’t need a massive audience. You don’t need to “go viral.” You just need a strategy that works—and a reason to start. This is both.
And if there’s even a part of you that’s thinking, “I know I need this…” That’s the part of you we’re going to follow.
I’ve got you. Let’s go.
