It was made for a general audience, by someone selling to a general audience, and most of it aged out three algorithm updates ago.
None of this advice was made for you
You've saved the reels. You've downloaded the freebies. You bought the course from the marketing guy with the enormous audience who has never once had to think about HIPAA, or scope of practice, or what happens when a patient's family finds your page.
You've posted every day for two weeks and then disappeared for a month. You've tried to figure it out alone at nine at night with the kids finally asleep and a browser full of tutorials open. Social media advice has gotten entirely too complex, and there is more misinformation out there than everrrrrr.
You've been taking social media advice from people who have never seen a caseload.
The people already looking for exactly what you do will actually find you.
You're posting things your people actually respond to, and you can tell me exactly why they responded, because you understand your own data now.
You have a plan for the week instead of a pit in your stomach.
You have a profile that explains what you do to a total stranger in about three seconds, working for you while you're asleep and while you're with patients.
Eight weeks from now, you open Instagram and you already know what you're posting and why you're posting it. You’re never asking what you should post again, because you have a legit strategy to follow.
The way you show up online is finally going to match how good you are at the work.
The community
Six months inside our community, where I post trends as they come up so you're hearing about them from me instead of finding out three weeks late from a stranger on TikTok.
Daily content prompts between calls
You always know what to post on the days we're not together.
Every session recorded
Yours for six months, so a sick kid or a double booked Tuesday doesn't cost you a whole week.
Real time implementation
Some weeks we make your content together on the call. You open your phone, I talk you through the whole creation process, and you leave with the whole thing finished. Some weeks you take notes, do the work between clients, and bring it back the next session so I can look at it and tell you exactly why it worked.
Eight live coaching calls
One hour a week with me for eight weeks. You get to vote on the day/time so we find a schedule that works for everyone.
Eight weeks of live group coaching and implementation. Everything you need for a booked out brand online in 2026.
Simplifying Socials
Introducing...
The reason most content goes nowhere is that it's doing one of the three by accident instead of all three on purpose. Over eight weeks we work through all three, so you know exactly which one every post is doing and why you're posting it at all.
Convert is when they stop watching and actually book with you.
Convert
Connect is what happens after the follow. They trust you, they engage with you, and they start thinking of you as their person for this.
Connect
Capture is getting found. Strangers who have never heard of you stop scrolling, understand what you do in about two seconds, and follow.
Capture
Every account my team takes on moves through the same three stages, and Simplifying Socials is those three stages taught directly to you.
I teach what's working the week I'm teaching it. Nothing in here was recorded in 2023 and left to age.
It's live, so it can't go stale.
This is heavyyyy on implementation. You're making content in real time with me watching, not collecting another set of modules you'll open once and feel guilty about.
You create during the program, not after it.
My team and I are behind your favorite health and wellness accounts every day. You're getting what we actually do for clients, not theory.
I do this for a living, every single day.
Daily prompts are always waiting for you so the days we're not together still know exactly what to do.
You're never staring at a blank screen between calls.
Viral was never the goal. Getting found by the people already searching for exactly what you do is the goal. Getting clients in the goal. Getting paid is the goal.
Nobody is chasing viral in here.
Why this one is different
Anyone expecting eight weeks to fix everything while they post nothing
Anyone chasing viral, since that was never the goal here
Anyone looking for someone to do it all for them. That's what our agency is for, and I'd love to talk to you about that separately
Who It's not For:
Anyone who wants feedback on their own account instead of general advice for a general audience
Anyone who can give one hour a week for eight weeks and will actually create in between
Anyone who wants to be taught what's working right now instead of what was working three years ago
Anyone who has been posting for a while with no actual plan behind any of it
Anyone newer to social media who wants to be taught properly the first time
Health and wellness professionals
Who It's For:
Hi, I'm Sarah.
I was a speech language pathologist for eight years, including the hospital setting during COVID, and by the end of it I was burnt to a crisp.
I started my own brand, Short and Sweet Speech, on Instagram before I had any idea what I was doing. I learned social media by figuring out how to market my own products with it, and then people started asking me to do it for them.
On Christmas Eve of 2020, I started Social Moguls. It's now a multi seven figure agency with a team of six, mostly SLPs, and our clients have generated upwards of eight figures through social media over the last five years. We work with SLPs, OTs, PTs, dentists, dental hygienists, med spas, veterinarians, and registered dietitians.
I taught Serving on Social System for five years, and it helped hundreds of clinicians get started online.
I know exactly what it feels like to be excellent at the clinical work and completely lost on the marketing side, because that was me. I also know exactly what's working on these platforms right now, because my team and I are in client accounts doing this every single day.
Frequently Asked Questions
Eight weeks, one hour a week, live with me.
You already know how to take care of people at a level most of the world will never reach. Learning how to say that on the internet takes eight weeks, not another five years.
Early bird takes 25% off through September 1, and we start the week of September 15.
Let's go, my girl. Come grab your spot.
